, ,

Thinking of Selling Your Home? Here’s Why You Need A Pro in Your Corner

With home prices on the rise and buyer demand still strong, some sellers may be tempted to try and sell their homes on their own without using the services of a real estate professional.

Real estate agents are trained and experienced in negotiation and, in most cases, the seller is not. Sellers must realize that their ability to negotiate will determine whether or not they get the best deal for themselves and their families.

Here is a list of just some of the people with whom the seller must be prepared to negotiate with if they decide to For Sale by Owner (FSBO):

  • The buyer who wants the best deal possible
  • The buyer’s agent who solely represents the best interests of the buyer
  • The buyer’s attorney (in some parts of the country)
  • The home inspection companies, which work for the buyer and will almost always find some problems with the house
  • The termite company if there are challenges
  • The buyer’s lender if the structure of the mortgage requires the sellers’ participation
  • The appraiser if there is a question of value
  • The title company if there are challenges with certificates of occupancy (CO) or other permits
  • The town or municipality if you need to get the CO permits mentioned above
  • The buyer’s buyer in case there are challenges with the house your buyer is selling

Bottom Line

The percentage of sellers who have hired real estate agents to sell their homes has increased steadily over the last 20 years. Meet with a professional in your local market to see the difference that he or she can make in easing the selling process for you.


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A+ Reasons to Hire a Real Estate Pro [INFOGRAPHIC]

Some Highlights:

  • Hiring a real estate professional to help you buy your dream home or sell your current house is one of the most ‘educated’ decisions you can make!
  • A real estate professional has the experience needed to help you through the entire process.
  • Make sure that you hire someone who knows current market conditions and can simply and effectively explain them to you and your family!

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5 Reasons to Hire a Real Estate Professional Before Entering the Market!

Whether you are buying or selling a home, it can be quite the adventure. In this world of instant gratification and internet searches, many sellers think that they can ‘For Sale by Owner’ or ‘FSBO,’ but it’s not as easy as it may seem. That’s why you need an experienced real estate professional to guide you on the path to achieving your ultimate goal!

The 5 reasons you need a real estate professional in your corner haven’t changed but have rather been strengthened by the projections of higher mortgage interest rates and home prices as the market continues to pick up steam.

1. What do you do with all this paperwork?

Each state has different regulations regarding the contracts required for a successful sale, and these regulations are constantly changing. A true real estate professional is an expert in his or her market and can guide you through the stacks of paperwork necessary to make your dream a reality.

2. So you found your dream house, now what?

There are over 230 possible steps that need to take place during every successful real estate transaction. Don’t you want someone who has been there before, someone who knows what these actions are, to ensure you achieve your dream?

3. Are you a good negotiator?

So maybe you’re not convinced that you need an agent to sell your home. After looking at the list of parties that you will need to be prepared to negotiate with, you’ll soon realize the value in selecting a real estate professional. From the buyers (who want the best deals possible), to the home inspection companies, all the way to the appraisers, there are at least 11 different people who you will need to be knowledgeable of, and answer to, during the process.

4. What is the home you’re buying/selling really worth?

It is important for your home to be priced correctly from the start in order to attract the right buyers and shorten the amount of time that it’s on the market. You need someone who is not emotionally connected to your home to give you its true value. According to a recent article by the National Association of Realtors, FSBOs achieve prices significantly lower than the prices of similar properties sold by real estate agents:

FSBOs earn an average of $60,000 to $90,000 less on the sale of their home than sellers who work with a real estate agent.”

Get the most out of your transaction by hiring a professional!

5. Do you know what’s really going on in the market?

There is so much information out there on the news and on the internet about home sales, prices, and mortgage rates; how do you know what’s going on specifically in your area? Who do you turn to in order to competitively and correctly price your home at the beginning of the selling process? How do you know what to offer on your dream home without paying too much, or offending the seller with a lowball offer?

Dave Ramsey, the financial guru, advises:

“When getting help with money, whether it’s insurance, real estate or investments, you should always look for someone with the heart of a teacher, not the heart of a salesman.”

Hiring an agent who has his or her finger on the pulse of the market will make your buying or selling experience an educated one. You need someone who is going to tell you the truth, not just what they think you want to hear.

Bottom Line

You wouldn’t replace the engine in your car without a trusted mechanic, so why would you make one of the most important financial decisions of your life without hiring a real estate professional?


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You Need an Agent Who Will Always Put You First

Whether you are a rookie homebuyer or have gone through the process many times, having a local real estate expert who is well versed in the neighborhood you are looking to move to, as well as the trends of that area, should be your goal while home shopping.

One great example of an agent who is in your corner and is always looking out for your best interests is one of the main characters on ABC’s Modern Family, Phil Dunphy.

For those who aren’t familiar with the character, Phil is a REALTOR® with a huge heart who always strives to do his best for his family and his clients.

In one episode, he even shared an oath that he created and holds himself accountable to:

“On my honor, I promise to aid in man’s quest for shelter, to recognize I’m not just in the business of houses — I’m in the business of dreams in the shape of houses. To disclose all illegal additions, shoddy construction, murders, and ghosts. And to put my clients’ needs before my own.” 

While this might seem silly, as it was definitely written with humor in mind, the themes of helping someone achieve the American Dream and putting a client’s needs above his own are not to be taken lightly.

Bottom Line

When you make the decision to enter the housing market, as either a buyer or a seller, make sure you look for an agent who exemplifies these values and will help you through every step of the process.


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Top 5 Reasons You Shouldn’t FSBO

In today’s market, with home prices rising and a lack of inventory, some homeowners may consider trying to sell their home on their own, known in the industry as a For Sale by Owner (FSBO). There are several reasons why this might not be a good idea for the vast majority of sellers.

Here are the top five reasons:

1. Exposure to Prospective Buyers

According to the 2017 Profile of Home Buyers and Sellers from NAR, last year 95% of buyers search online for a home. That is in comparison to only 15% looking at print newspaper ads. Most real estate agents have an internet strategy to promote the sale of your home. Do you?

2. Results Come from the Internet

Where did buyers find the home they actually purchased?

  • 49% on the internet
  • 31% from a Real Estate Agent
  • 7% from a yard sign
  • 1% from newspapers

The days of selling your house by just putting up a sign and putting it in the paper are long gone. Having a strong internet strategy is crucial.

3. There Are Too Many People to Negotiate With

Here is a list of some of the people with whom you must be prepared to negotiate if you decide to For Sale by Owner:

  • The buyer who wants the best deal possible
  • The buyer’s agent who solely represents the best interest of the buyer
  • The buyer’s attorney (in some parts of the country)
  • The home inspection companies, which work for the buyer and will almost always find some problems with the house
  • The appraiser if there is a question of value

4. FSBOing Has Become More And More Difficult

The paperwork involved in selling and buying a home has increased dramatically as industry disclosures and regulations have become mandatory. This is one of the reasons that the percentage of people FSBOing has dropped from 19% to 8% over the last 20+ years.

5. You Net More Money When Using an Agent

Many homeowners believe that they will save the real estate commission by selling on their own. Realize that the main reason buyers look at FSBOs is because they also believe they can save the real estate agent’s commission. The seller and buyer can’t both save the commission.

study by Collateral Analytics revealed that FSBOs don’t actually save anything, and in some cases, may be costing themselves more, by not listing with an agent. One of the main reasons for the price difference at the time of sale is:

“Properties listed with a broker that is a member of the local MLS will be listed online with all other participating broker websites, marketing the home to a much larger buyer population. And those MLS properties generally offer compensation to agents who represent buyers, incentivizing them to show and sell the property and again potentially enlarging the buyer pool.”

If more buyers see a home, the greater the chances are that there could be a bidding war for the property. The study showed that the difference in price between comparable homes of size and location is currently at an average of 6% this year.

Why would you choose to list on your own and manage the entire transaction when you can hire an agent and not have to pay anything more?

Bottom Line

Before you decide to take on the challenges of selling your house on your own, sit with a real estate professional in your marketplace and see what they have to offer.


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Selling Your House on Your Own Could Cost You

In this extremely hot real estate market, some homeowners might consider selling their homes on their own which is known as a For Sale by Owner (FSBO). They rationalize that they don’t need a real estate agent and believe that they can save the fee for the services a real estate agent offers.

However, a study by Collateral Analytics reveals that FSBOs don’t actually save anything, and in some cases may be costing themselves more, by not listing with an agent.

In the study, they analyzed home sales in a variety of markets. The data showed that:

“FSBOs tend to sell for lower prices than comparable home sales, and in many cases below the average differential represented by the prevailing commission rate.” (emphasis added)

Why would FSBOs net less money than if they had used an agent?

The study makes several suggestions:

  • “There could be systematic bias on the buyer side as well. FSBO sales might attract more strategic buyers than MLS sales, particularly buyers who rationalize lower-priced bids with the logic that the seller is “saving” a traditional commission. Such buyers might specifically search for and target sellers who are not getting representational assistance from agents.” In other words, ‘bargain lookers’ might shop FSBOs more often.
  • “Experienced agents are experts at ‘staging’ homes for sale” which could bring more money for the home.
  • “Properties listed with a broker that is a member of the local MLS will be listed online with all other participating broker websites, marketing the home to a much larger buyer population. And those MLS properties generally offer compensation to agents who represent buyers, incentivizing them to show and sell the property and again potentially enlarging the buyer pool.” If more buyers see a home, the greater the chances are that there could be a bidding war for the property.

Conclusions from the study:

  1. FSBOs achieve prices significantly lower than those from similar properties sold by Realtors using the MLS.
  2. The data suggests the average price was near 6% lower for FSBO sales of similar properties.

Bottom Line

As Dave Ramsey, America’s trusted voice on money, explains:

“Research has shown that, between mistakes, lack of negotiating skills, pricing errors and general exposure on the market, you’ll cost yourself more than the real estate commission…You’ll come out slightly better and with a lot less hassle if you use a top-shelf agent.”


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Thinking of Selling Your Home? Why You Need A Pro in Your Corner

With home prices on the rise and buyer demand strong, some sellers may be tempted to try and sell their homes on their own (FSBO) without using the services of a real estate professional.

Real estate agents are trained and experienced in negotiation and, in most cases, the seller is not. Sellers must realize that their ability to negotiate will determine whether or not they get the best deal for themselves and their families.

Here is a list of some of the people with whom the seller must be prepared to negotiate if they decide to FSBO:

  • The buyer who wants the best deal possible
  • The buyer’s agent who solely represents the best interest of the buyer
  • The buyer’s attorney (in some parts of the country)
  • The home inspection companies, which work for the buyer and will almost always find some problems with the house
  • The termite company if there are challenges
  • The buyer’s lender if the structure of the mortgage requires the sellers’ participation
  • The appraiser if there is a question of value
  • The title company if there are challenges with certificates of occupancy (CO) or other permits
  • The town or municipality if you need to get the CO permits mentioned above
  • The buyer’s buyer in case there are challenges with the house your buyer is selling
  • Your bank in the case of a short sale

Bottom Line

The percentage of sellers who have hired real estate agents to sell their homes has increased steadily over the last 20 years. Meet with a professional in your local market to see the difference they can make in easing the process.


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2 Ways to Get the Most Money from The Sale of Your Home

Every homeowner wants to make sure they maximize their financial reward when selling their home. But how do you guarantee that you receive the maximum value for your house?

Here are two keys to ensure that you get the highest price possible.

1. Price it a LITTLE LOW 

This may seem counterintuitive, but let’s look at this concept for a moment. Many homeowners think that pricing their homes a little OVER market value will leave them with room for negotiation. In actuality, this just dramatically lessens the demand for your house (see chart below).

2 Ways to Get the Most Money from The Sale of Your Home | Keeping Current Matters

Instead of the seller trying to ‘win’ the negotiation with one buyer, they should price it so that demand for the home is maximized. By doing this, the seller will not be fighting with a buyer over the price but will instead have multiple buyers fighting with each other over the house.

Realtor.com gives this advice:

“Aim to price your property at or just slightly below the going rate. Today’s buyers are highly informed, so if they sense they’re getting a deal, they’re likely to bid up a property that’s slightly underpriced, especially in areas with low inventory.”

2. Use a Real Estate Professional

This, too, may seem counterintuitive. The seller may think they would make more money if they didn’t have to pay a real estate commission. With this being said, studies have shown that homes typically sell for more money when handled by a real estate professional.

study by Collateral Analytics, reveals that FSBOs don’t actually save any money, and in some cases may be costing themselves more, by not listing with an agent.

In the study, they analyzed home sales in a variety of markets in 2016 and the first half of 2017. The data showed that:

“FSBOs tend to sell for lower prices than comparable home sales, and in many cases below the average differential represented by the prevailing commission rate.”

The results of the study showed that the differential in selling prices for FSBOs when compared to MLS sales of similar properties is about 5.5%. Sales in 2017 suggest the average price was near 6% lower for FSBO sales of similar properties.

Bottom Line

Price your house at or slightly below the current market value and hire a professional. This will guarantee that you maximize the price you get for your house.


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Top 5 Reasons to Hire a Real Estate Professional When Buying or Selling!

Whether you are buying or selling a home it can be quite the adventure, which is why you need an experienced real estate professional to guide you on the path to achieving your ultimate goal. But in this world of instant gratification and internet searches, many sellers think that they can ‘For Sale by Owner’ or ‘FSBO.’

The 5 reasons you NEED a real estate professional in your corner haven’t changed but have rather been strengthened by the projections of higher mortgage interest rates & home prices as the market continues to pick up steam.

1. What do you do with all this paperwork?

Each state has different regulations regarding the contracts required for a successful sale, and these regulations are constantly changing. A true real estate professional is an expert in his or her market and can guide you through the stacks of paperwork necessary to make your dream a reality.

2. Ok, so you found your dream house, now what?

There are over 180 possible steps that need to take place during every successful real estate transaction. Don’t you want someone who has been there before, someone who knows what these actions are, to make sure that you achieve your dream?

3. Are you a good negotiator?

So maybe you’re not convinced that you need an agent to sell your home. After looking at the list of parties that you will need to be prepared to negotiate with, you’ll soon realize the value in selecting a real estate professional. From the buyers (who want the best deals possible), to the home inspection companies, all the way to the appraisers, there are at least 11 different people who you will need to be knowledgeable of, and answer to, during the process.

4. What is the home you’re buying/selling really worth?

It is important for your home to be priced correctly from the start to attract the right buyers and shorten the amount of time that it’s on the market. You need someone who is not emotionally connected to your home to give you the truth as to your home’s value. According to a study by Collateral Analytics, FSBOs achieve prices significantly lower than those from similar properties sold by real estate agents:

“FSBOs tend to sell for lower prices than comparable home sales, and in many cases below the average differential represented by the prevailing commission rate.”

Get the most out of your transaction by hiring a professional.

5. Do you know what’s really going on in the market?

There is so much information out there on the news and on the internet about home sales, prices, and mortgage rates; how do you know what’s going on specifically in your area? Who do you turn to in order to competitively and correctly price your home at the beginning of the selling process? How do you know what to offer on your dream home without paying too much, or offending the seller with a lowball offer?

Dave Ramsey, the financial guru, advises:

“When getting help with money, whether it’s insurance, real estate or investments, you should always look for someone with the heart of a teacher, not the heart of a salesman.”

Hiring an agent who has his or her finger on the pulse of the market will make your buying or selling experience an educated one. You need someone who is going to tell you the truth, not just what they think you want to hear.

Bottom Line

You wouldn’t replace the engine in your car without a trusted mechanic, so why would you make one of the most important financial decisions of your life without hiring a real estate professional?


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5 Reasons to Love Using A Real Estate Pro [INFOGRAPHIC]

Highlights:

  • Hiring a real estate professional to guide you through the process of buying a home or selling your house can be one of the best decisions you make!
  • They are there for you to help with paperwork, understanding the process, negotiations, and helping you with pricing (both when making an offer or setting the right price for your home).
  • One of the top reasons to hire a real estate professional is their understanding of your local market and how the conditions in your neighborhood will impact your experience.

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Top 5 Reasons You Shouldn’t FSBO

In today’s market, with home prices rising and a lack of inventory, some homeowners may consider trying to sell their home on their own, known in the industry as a For Sale by Owner (FSBO). There are several reasons why this might not be a good idea for the vast majority of sellers.

Here are the top five reasons:

1. Exposure to Prospective Buyers

Recent studies have shown that 95% of buyers search online for a home. That is in comparison to only 17% looking at print newspaper ads. Most real estate agents have an internet strategy to promote the sale of your home. Do you?

2. Results Come from the Internet

Where did buyers find the home they actually purchased?

  • 49% on the internet
  • 31% from a Real Estate Agent
  • 7% from a yard sign
  • 1% from newspapers

The days of selling your house by just putting up a sign and putting it in the paper are long gone. Having a strong internet strategy is crucial.

3. There Are Too Many People to Negotiate With

Here is a list of some of the people with whom you must be prepared to negotiate if you decide to For Sale By Owner:

  • The buyer who wants the best deal possible
  • The buyer’s agent who solely represents the best interest of the buyer
  • The buyer’s attorney (in some parts of the country)
  • The home inspection companies, which work for the buyer and will almost always find some problems with the house
  • The appraiser if there is a question of value

4. FSBOing Has Become More And More Difficult

The paperwork involved in selling and buying a home has increased dramatically as industry disclosures and regulations have become mandatory. This is one of the reasons that the percentage of people FSBOing has dropped from 19% to 8% over the last 20+ years.

The 8% share represents the lowest recorded figure since NAR began collecting data in 1981.

5. You Net More Money When Using an Agent

Many homeowners believe that they will save the real estate commission by selling on their own. Realize that the main reason buyers look at FSBOs is because they also believe they can save the real estate agent’s commission. The seller and buyer can’t both save the commission.

A study by Collateral Analytics revealed that FSBOs don’t actually save anything, and in some cases, may be costing themselves more, by not listing with an agent. One of the main reasons for the price difference at the time of sale is: 

“Properties listed with a broker that is a member of the local MLS will be listed online with all other participating broker websites, marketing the home to a much larger buyer population. And those MLS properties generally offer compensation to agents who represent buyers, incentivizing them to show and sell the property and again potentially enlarging the buyer pool.”

If more buyers see a home, the greater the chances are that there could be a bidding war for the property. The study showed that the difference in price between comparable homes of size and location is currently at an average of 6% this year.

Why would you choose to list on your own and manage the entire transaction when you can hire an agent and not have to pay anything more?

Bottom Line

Before you decide to take on the challenges of selling your house on your own, sit with a real estate professional in your marketplace and see what they have to offer.


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This is the story of a girl, who cried a river and drowned the whole world.
, , , ,

5 Reasons to Hire a Real Estate Professional When Buying or Selling!

Whether you are buying or selling a home, it can be quite an adventurous journey. This is why you need an experienced real estate professional to guide you on the path to your ultimate goal. In this world of instant gratification and internet searches, many sellers think that they can For Sale by Owner or FSBO.

The 5 reasons you NEED a real estate professional in your corner haven’t changed, but have rather been strengthened by the projections of higher mortgage interest rates & home prices as the market continues to pick up steam.

1. What do you do with all this paperwork?

Each state has different regulations regarding the contracts required for a successful sale, and these regulations are constantly changing. A true real estate professional is an expert in his or her market and can guide you through the stacks of paperwork necessary to make your dream a reality.

2. Ok, so you found your dream house, now what?

There are over 180 possible steps that need to take place during every successful real estate transaction. Don’t you want someone who has been there before, someone who knows what these actions are, to make sure that you achieve your dream?

3. Are you a good negotiator?

So maybe you’re not convinced that you need an agent to sell your home. After looking at the list of parties that you will need to be prepared to negotiate with, you’ll soon realize the value in selecting a real estate professional. From the buyer (who wants the best deal possible), to the home inspection companies, to the appraiser, there are at least 11 different people who you will need to be knowledgeable of, and answer to, during the process.

4. What is the home you’re buying/selling really worth?

It is important for your home to be priced correctly from the start to attract the right buyers and shorten the amount of time that it’s on the market. You need someone who is not emotionally connected to your home to give you the truth as to your home’s value. According to a study by Collateral Analytics, FSBOs achieve prices significantly lower than those from similar properties sold by real estate agents:

“FSBOs tend to sell for lower prices than comparable home sales, and in many cases below the average differential represented by the prevailing commission rate.”

Get the most out of your transaction by hiring a professional.

5. Do you know what’s really going on in the market?

There is so much information out there on the news and on the internet about home sales, prices, and mortgage rates; how do you know what’s going on specifically in your area? Who do you turn to in order to competitively and correctly price your home at the beginning of the selling process? How do you know what to offer on your dream home without paying too much, or offending the seller with a lowball offer?

Dave Ramsey, the financial guru, advises:

“When getting help with money, whether it’s insurance, real estate or investments, you should always look for someone with the heart of a teacher, not the heart of a salesman.”

Hiring an agent who has his or her finger on the pulse of the market will make your buying or selling experience an educated one. You need someone who is going to tell you the truth, not just what they think you want to hear.

Bottom Line

You wouldn’t replace the engine in your car without a trusted mechanic. Why would you make one of the most important financial decisions of your life without hiring a real estate professional?


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Hiring an Agent to Sell Your House May Cost You NOTHING!

There is no doubt that it is easier to sell your house when using the services of a local real estate professional. The agent will provide:

  • Greater exposure to more buyers
  • The skills of a professional negotiator
  • A layer of protection from possible legal liabilities
  • Professional guidance in navigating any pitfalls that may arise
  • A level of safety while showing the home

There is no doubt that these services are valuable to any family that decides to sell. The only question is – how valuable? One of the main reasons For Sale By Owners (FSBOs) don’t use a real estate agent is because they believe these services are not worth the fee an agent charges. But, what if those services didn’t cost the seller a penny?

A study by Collateral Analytics, however, reveals that FSBOs don’t actually save anything and, in some cases, may be costing themselves more by not listing with an agent.

In the study, they analyzed home sales in a variety of markets in 2016 and the first half of 2017. The data showed that:

“FSBOs tend to sell for lower prices than comparable home sales, and in many cases below the average differential represented by the prevailing commission rate.” (emphasis added)

Why would FSBOs net less money on their own than if they used an agent?

The study makes several suggestions:

  • “There could be systematic bias on the buyer side as well. FSBO sales might attract more strategic buyers than MLS sales, particularly buyers who rationalize lower-priced bids on with the logic that the seller is “saving” a traditional commission. Such buyers might specifically search for and target sellers who are not getting representational assistance from agents.” In other words, ‘bargain lookers’ might shop FSBOs more often.
  • “Experienced agents are experts at ‘staging’ homes for sale” which could bring more money for the home.
  • “Properties listed with a broker that is a member of the local MLS will be listed online with all other participating broker websites, marketing the home to a much larger buyer population. And those MLS properties generally offer compensation to agents who represent buyers, incentivizing them to show and sell the property and again potentially enlarging the buyer pool.” If more buyers see a home, the greater the chances are that there could be a bidding war for the property.

Three conclusions from the study:

  1. FSBOs achieve prices significantly lower than those from similar properties sold by Realtors using the MLS.
  2. The differential in selling prices for FSBOs when compared to MLS sales of similar properties is about 5.5%.
  3. The sales in 2017 suggest the average price was near 6% lower for FSBO sales of similar properties.

Bottom Line

If you are thinking of selling, FSBOing may end up costing you money instead of saving you money.


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How to Get the Most Money from the Sale of Your Home

Every homeowner wants to make sure they maximize their financial reward when selling their home. But how do you guarantee that you receive maximum value for your house? Here are two keys to ensure that you get the highest price possible.

1. Price it a LITTLE LOW 

This may seem counterintuitive. However, let’s look at this concept for a moment. Many homeowners think that pricing their home a little OVER market value will leave them room for negotiation. In actuality, this just dramatically lessens the demand for your house (see chart below).

How to Get the Most Money from the Sale of Your Home | Keeping Current Matters

Instead of the seller trying to ‘win’ the negotiation with one buyer, they should price it so that demand for the home is maximized. By doing this, the seller will not be fighting with a buyer over the price, but will instead have multiple buyers fighting with each other over the house.

Realtor.com gives this advice:

“Aim to price your property at or just slightly below the going rate. Today’s buyers are highly informed, so if they sense they’re getting a deal, they’re likely to bid up a property that’s slightly underpriced, especially in areas with low inventory.”

2. Use a Real Estate Professional

This, too, may seem counterintuitive. The seller may think they would make more money if they didn’t have to pay a real estate commission. With this being said, studies have shown that homes typically sell for more money when handled by a real estate professional.

A new study by Collateral Analytics, reveals that FSBOs don’t actually save any money, and in some cases may be costing themselves more, by not listing with an agent.

In the study, they analyzed home sales in a variety of markets in 2016 and the first half of 2017. The data showed that:

“FSBOs tend to sell for lower prices than comparable home sales, and in many cases below the average differential represented by the prevailing commission rate.”

The results of the study showed that the differential in selling prices for FSBOs when compared to MLS sales of similar properties is about 5.5%. Sales in 2017 suggest the average price was near 6% lower for FSBO sales of similar properties.

Bottom Line

Price your house at or slightly below the current market value and hire a professional. This will guarantee that you maximize the price you get for your house.


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Top 5 A+ Reasons to Hire a Real Estate Pro [INFOGRAPHIC]

Some Highlights:

  • Hiring a real estate professional to buy your dream home, or sell your current house, is one of the most ‘educated’ decisions you can make!
  • A real estate professional has the experience needed to help you through the entire process.
  • Make sure that you hire someone who knows current market conditions & can simply and effectively explain them to you and your family!

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Study: FSBOs Don’t Save Real Estate Commission

One of the main reasons why For Sale By Owners (FSBOs) don’t use a real estate agent is because they believe they will save the commission an agent charges for getting their house on the market and selling it. A new study by Collateral Analytics, however, reveals that FSBOs don’t actually save anything, and in some cases may be costing themselves more, by not listing with an agent.

In the study, they analyzed home sales in a variety of markets in 2016 and the first half of 2017. The data showed that:

“FSBOs tend to sell for lower prices than comparable home sales, and in many cases below the average differential represented by the prevailing commission rate.” (emphasis added)

Why would FSBOs net less money than if they used an agent?

The study makes several suggestions:

  • “There could be systematic bias on the buyer side as well. FSBO sales might attract more strategic buyers than MLS sales, particularly buyers who rationalize lower-priced bids on with the logic that the seller is “saving” a traditional commission. Such buyers might specifically search for and target sellers who are not getting representational assistance from agents.” In other words, ‘bargain lookers’ might shop FSBOs more often.
  • “Experienced agents are experts at ‘staging’ homes for sale” which could bring more money for the home.
  • “Properties listed with a broker that is a member of the local MLS will be listed online with all other participating broker websites, marketing the home to a much larger buyer population. And those MLS properties generally offer compensation to agents who represent buyers, incentivizing them to show and sell the property and again potentially enlarging the buyer pool.” If more buyers see a home, the greater the chances are that there could be a bidding war for the property.

Three conclusions from the study:

  1. FSBOs achieve prices significantly lower than those from similar properties sold by Realtors using the MLS.
  2. The differential in selling prices for FSBOs when compared to MLS sales of similar properties is about 5.5%.
  3. The sales in 2017 suggest the average price was near 6% lower for FSBO sales of similar properties.

Bottom Line

If you are thinking of selling, FSBOing may end up costing you money instead of saving you money.

Agents: For more information like this, that you can share with your sellers, join us this afternoon (2PM EST/11AM PST) for a live webinar when we will discuss, How to Become a Rainmaker for Listing Leads This Fall!


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Why Is It Important to Use a Professional to Sell Your Home?

When a homeowner decides to sell their house, they obviously want the best possible price for it with the least amount of hassles along the way. However, for the vast majority of sellers, the most important result is actually getting their homes sold.

In order to accomplish all three goals, a seller should realize the importance of using a real estate professional. We realize that technology has changed the purchaser’s behavior during the home buying process. According to the National Association of Realtors’ 2016 Profile of Home Buyers & Sellers, the first step that “…44% of recent buyers took in the home buying process was to look online at properties for sale.

However, the report also revealed that 96% of buyers who used the internet when searching for homes purchased their homes through either a real estate agent/broker or from a builder or builder’s agent. Only 2% purchased their homes directly from a seller whom the buyer didn’t know.

Buyers search for a home online but then depend on an agent to find the home they will buy (50%), to negotiate the terms of the sale (47%) & price (36%), or to help understand the process (61%).

The plethora of information now available has resulted in an increase in the percentage of buyers who reach out to real estate professionals to “connect the dots.” This is obvious, as the percentage of overall buyers who have used agents to buy their homes has steadily increased from 69% in 2001.

Bottom Line

If you are thinking of selling your home, don’t underestimate the role a real estate professional can play in the process.


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5 Reasons Why You Should Not For Sale By Owner!

In today’s market, with home prices rising and a lack of inventory, some homeowners may consider trying to sell their homes on their own, known in the industry as a For Sale by Owner (FSBO). There are several reasons why this might not be a good idea for the vast majority of sellers.

Here are the top five reasons:

1. Exposure to Prospective Buyers 

Recent studies have shown that 94% of buyers search online for a home. That is in comparison to only 16% looking at print newspaper ads. Most real estate agents have an internet strategy to promote the sale of your home. Do you?

2. Results Come from the Internet

Where did buyers find the homes they actually purchased?

  • 51% on the internet
  • 34% from a Real Estate Agent
  • 8% from a yard sign
  • 1% from newspapers

The days of selling your house by just putting up a sign and putting it in the paper are long gone. Having a strong internet strategy is crucial.

3. There Are Too Many People to Negotiate With 

Here is a list of some of the people with whom you must be prepared to negotiate if you decide to For Sale by Owner:

  • The buyer who wants the best deal possible
  • The buyer’s agent who solely represents the best interest of the buyer
  • The buyer’s attorney (in some parts of the country)
  • The home inspection companies, which work for the buyer and will almost always find some problems with the house
  • The appraiser if there is a question of value

4. FSBOing Has Become More And More Difficult

The paperwork involved in selling and buying a home has increased dramatically as industry disclosures and regulations have become mandatory. This is one of the reasons that the percentage of people FSBOing has dropped from 19% to 8% over the last 20+ years. 

The 8% share represents the lowest recorded figure since NAR began collecting data in 1981.

5. You Net More Money When Using an Agent 

Many homeowners believe that they will save the real estate commission by selling on their own. Realize that the main reason buyers look at FSBOs is because they also believe they can save the real estate agent’s commission. The seller and buyer can’t both save the commission.

Studies have shown that the typical house sold by the homeowner sells for $185,000, while the typical house sold by an agent sells for $245,000. This doesn’t mean that an agent can get $60,000 more for your home, as studies have shown that people are more likely to FSBO in markets with lower price points. However, it does show that selling on your own might not make sense.

Bottom Line

Before you decide to take on the challenges of selling your house on your own, sit with a real estate professional in your marketplace and see what they have to offer.


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Thinking You Should FSBO? Think Again [INFOGRAPHIC]

¿Pensando en vender por su cuenta? Piénselo dos veces [infografía] | Keeping Current Matters

Algunos aspectos destacados:

Según el Perfil de los compradores y vendedores de vivienda de NAR:

  • 88 % de los compradores buscaron su casa nueva en línea.
  • Utilizar un agente de bienes raíces puede dejarle $39,000 neto de más que si vende por su cuenta.
  • Hay una lista larga de gente con la que usted tiene que negociar cuando usted decide vender su casa, utilizar un profesional experimentado puede ayudar a aliviar el proceso.
*FSBO (For Sale by Owner –por sus siglas en inglés)

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5 Reasons To Hire A Real Estate Pro

5 Razones para contratar un profesional de bienes raíces | Keeping Current Matters

Sea que usted está comprando o vendiendo una casa, puede ser un viaje lleno de aventuras. Usted necesita un profesional experimentado en bienes raíces que lo conduzca a su objetivo final. En este mundo de gratificación instantánea y búsqueda en el internet, muchos vendedores piensan que ellos pueden vender por si solos (FSBO por sus siglas en inglés).

Las 5 razones por las que usted NECESITA un profesional en bienes raíces en su esquina no han cambiado, más bien se han fortalecido debido a las proyecciones de alzas en las tasas de interés hipotecarias & con los precios de las casas, a medida que el mercado, continua su recuperación.

  1. ¿Qué hacer con todo este papeleo

Cada estado tiene regulaciones diferentes con respecto a los contratos requeridos para una venta exitosa y esas regulaciones están cambiando constantemente. Un verdadero profesional en bienes raíces es un experto en su mercado y puede guiarlo a través de la acumulación de papeleo necesario para hacer su sueño una realidad

2. bien, usted encontró la casa de sus sueños, ¿ahora qué?

Según la Asociación regional de REALTORS de Orlando, hay más de 230 acciones posibles que deben realizarse durante cada transacción exitosa de bienes raíces. ¿No quiere que alguien que ha estado ahí antes, que sabe cuáles son estas acciones este para asegurarse que usted adquiera su sueño?

3. ¿es usted un buen negociador?

Tal vez usted no está convencido que necesita un agente para vender su casa. Sin embargo, después de ver la lista de las personas con las que usted necesita estar preparado para negociar, se dará cuenta del valor en la selección de un profesional de bienes raíces. Desde el comprador (que quiere el mejor negocio posible), a la compañía de inspección, el evaluador, hay al menos 11 personas distintas de las que usted necesita tener conocimiento y contestar sus preguntas durante el proceso.

4. ¿Cuánto realmente vale la casa que usted está comprando/vendiendo?

Es importante que su casa tenga el precio correcto desde el comienzo para atraer los compradores correctos y que acorte el tiempo que está en el mercado. Usted necesita alguien que no está conectado emocionalmente a su casa para que le diga la verdad en cuanto al valor de su casa. De acuerdo con la Asociación Nacional de REALTORS, “El FSBO típico se vendió por $208,700 comparado con la cantidad de $235,000 de las casas con asistencia de un agente.”

Saque el máximo a su transacción al contratar un professional.

5. ¿Sabe usted realmente lo que está pasando en el Mercado?

Hay tanta información en las noticias y el internet sobre las ventas de las casas, los precios, las tasas hipotecarias; ¿cómo sabe usted lo que está pasando específicamente en su área? ¿A quién va a acudir para competitivamente dar el precio correcto a su casa desde el comienzo del proceso de la venta? ¿Cómo sabe que tanto ofrecer por la casa de sus sueños sin pagar demasiado, u ofender el vendedor con una oferta muy baja?

Dave Ramsey, El gurú financiero recomienda:

Al recibir ayuda con el dinero, sea con el seguro, bienes raíces o inversiones, usted siempre debe buscar alguien con el corazón de un maestro, no el corazón de un vendedor.”

Contratar un agente que tiene el dedo en el pulso del mercado hará que tenga una experiencia educada al comprar/vender. Usted necesita alguien que le diga la verdad, no solo lo que ellos creen que usted quiere escuchar.

En conclusion:

Usted no remplazaría el motor de su carro sin un mecánico de confianza. ¿Porque tomaría usted una de las decisiones financieras más importantes en su vida sin contratar un profesional en bienes raíces?


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The Top 5 Reasons You Should Not For Sale By Owner

The Top 5 Reasons You Should Not For Sale By Owner | Keeping Current Matters

En el mercado actual, con las casas vendiéndose rápidamente y los precios en aumento, algunos vendedores consideran el tratar de vender la casa por su cuenta, conocido en la industria como (FSBO por sus siglas en inglés) For Sale By Owner*. Hay varias razones por las que esta no sería la mejor idea para la gran mayoría de los vendedores.

Aquí hay cinco de esas razones:

  1. Hay demasiadas personas con las que hay que negociar

Aquí está la lista de algunas de las personas con las que usted tiene que estar preparado para

negociar si decide vender por su cuenta (FSBO):

  • El comprador que quiere el mejor acuerdo posible
  • El agente del comprador que representa únicamente los intereses del comprador
  • El abogado del comprador (en algunas partes del país)
  • La compañía de inspección de la casa, que trabaja para el comprador y casi siempre encuentra algún problema con la casa
  • El evaluador si hay alguna pregunta sobre el valor
  1. Exposición a posibles compradores

Estudios recientes han demostrado que el 89 % de los compradores buscan por internet una casa. Eso es en comparación con solo el 20 % que mira los anuncios de los periódicos. La mayoría de los agentes de bienes raíces tienen una estrategia en internet para promover la venta de su casa. ¿La tiene usted?

  1. Los resultados que provienen del internet

¿Dónde encontraron los compradores la casa que compraron?

  • 44 % en el internet
  • 33 % con un agente de bienes raíces
  • 9 % por el letrero en frente de la casa
  • 1 % en los periódicos

Los días de vender su casa solamente poniendo un letrero o en el periódico se han terminado. Es crucial tener una estrategia fuerte en internet.

  1. Vender por su cuenta se ha puesto más y más difícil

El papeleo envuelto en la venta y compra de una casa a aumentado drásticamente a medida que las divulgaciones y regulaciones se han vuelto mandatorias.0 Esta es una de las razones por las que el porcentaje de personas vendiendo por su cuenta descendió del 19 % al 8 % en los últimos más de 2 años.

  1. Usted recibe más dinero neto cuando utiliza un agente vendedor

Muchos propietarios creen que ellos ahorrarán la comisión al vender por su cuenta. Dese cuenta que la principal razón por la que los compradores miran las casas en venta por su dueño, es porque ellos también creen que van a ahorrar la comisión. No pueden juntos, el vendedor y el comprador ahorrar la comisión.

Los estudios han demostrado que la típica casa vendida por el dueño se vende por $210.000

mientras que la casa vendida por un agente se vende por $249.000. Esto no quiere decir que el

agente puede obtener $39.000 más por su casa. Como muestran los estudios las personas son más propensas a vender por su cuenta en mercados en puntos de precios bajos. Sin embargo, muestra que vender por su cuenta tal vez no tenga sentido.

En conclusión,

Antes que usted decida asumir el reto de vender la casa por su cuenta, siéntese con un profesional de bienes raíces en su mercado y vea lo que ellos tienen para ofrecer.


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How To Get The Most Money When Selling Your House

Cómo obtener más dinero al vender su casa | Keeping Current Matters

Cada propietario de casa quiere asegurarse que ellos maximizan la recompensa financiera al vender su casa. Pero, ¿Cómo usted garantiza que va a recibir el valor máximo por su casa? Aquí hay dos claves para asegurarle que usted obtiene el precio más alto posible.

  1. Dele un precio un POCO BAJO

Esto puede parecer contradictorio. Sin embargo, veamos este concepto por un momento. Muchos propietarios piensan que darle un precio a su casa un poco POR ENCIMA del valor del mercado dejara espacio para negociar. En realidad, esto solo disminuye drásticamente la demanda por su casa (ver la gráfica).

Cómo obtener más dinero al vender su casa| Keeping Current Matters

En lugar del vendedor tratar de ‘ganar’ la negociación con un comprador, ellos deberían darle un precio por el que se maximiza la demanda por la casa. De esa forma, el vendedor no estará peleando con un comprador en cuanto al precio, pero a cambio tendrá compradores múltiples peleando entre ellos por la casa.

Realtor.com da este consejo:

“El objetivo es dar un precio a su propiedad o levemente por debajo de la tarifa actual. Los compradores de hoy día están altamente informados, así que, si ellos sienten que están recibiendo una oferta, estarán dispuestos a poner una oferta en una propiedad que está ligeramente por debajo del precio, especialmente en áreas con inventario bajo”.

  1. Utilice un profesional en bienes raíces

Esto también puede parecer contradictorio. El vendedor puede pensar que puede ganar más dinero si no tienen que pagar la comisión de bienes raíces. Sin embargo, los estudios muestran que típicamente las casas se venden por más dinero cuando se hace a través de un profesional de bienes raíces.

Investigaciones recientemente publicadas por el Economists’ Outlook Blog reveló que:

“El precio medio de venta por todas las casas vendidas por su dueño fue de $210,000 el año pasado. Cuando el comprador conocía el vendedor en las ventas por su dueño, el numero bajo al precio medio de venta de $151,900. Sin embargo, las casas que fueron vendidas con la asistencia de un agente tienen el precio medio de venta de $249,000 – Cerca de $40,000 más por la venta de una casa típica”.

Cómo obtener más dinero al vender su casa| Keeping Current Matters

En conclusión

Dele el precio exacto o ligeramente por debajo del valor actual del mercado y contrate un profesional. Eso va a garantizar el precio máximo que usted puede obtener por su casa.


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Resolve to Hire a Real Estate Professional in 2016 [INFOGRAPHIC]

Decídase a contratar un profesional en bienes raíces en 2016 [INFOGRAFíA]  | Keeping Current Matters

Algunos aspectos destacados:

  • ¡Feliz año nuevo!
  • Si usted está planeando comprar la casa de sus sueños o vender su casa en 2016, ¡Decídase a contratar un profesional en bienes raíces!
  • ¡Los profesionales en bienes raíces están allí para usted durante todo el proceso para ayudarlo con el papeleo, las negociaciones, el precio, y mucho más!

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Thinking of Selling Your Home? Get Ready to Negotiate!

¿Pensando en vender su casa? ¡Prepárese para negociar! | Keeping Current Matters

Ahora que el mercado ha mostrado señales de recuperación, algunos vendedores podrían ser tentados a vender su casa por su propia cuenta (FSBO*) sin utilizar los servicios de un profesional en bienes raíces.

Los agentes de bienes raíces están entrenados y tiene experiencia en negociación. En la mayoría de los casos el vendedor no lo está. El vendedor debe darse cuenta que la habilidad de negociar determinará si consiguen el mejor acuerdo para ellos mismos y sus familias.

Aquí está la lista de algunas de las personas con quien el vendedor debe estar dispuesto a negociar si decide vender por sí mismo:

  • El comprador que quiere el mejor acuerdo posible
  • El agente del comprador que representa únicamente el mejor interés del comprador
  • El abogado del comprador (En algunas partes del país)
  • La compañía de inspección de la casa que trabaja para el comprador y casi siempre encuentra alguno problema con la casa
  • La compañía de termitas (o comején) si hay algún problema
  • El prestamista del comprador si la estructura de la hipoteca requiere la participación del vendedor
  • El evaluador si hay pregunta sobre el valor
  • La empresa de títulos si hay algún desafío con los certificados de ocupación (CO) u otros permisos
  • La ciudad o el municipio si usted necesita los permisos para los certificados (CO) mencionados anteriormente
  • El comprador de su comprador en caso que existan problemas en la casa que su vendedor está vendiendo
  • Su banco en caso de que sea una venta corta

En conclusión

El porcentaje de vendedores que ha contratado un agente en bienes raíces para vender su casa ha aumentado constantemente durante los últimos 20 años. Reúnase con un profesional en su mercado local para ver la diferencia que ellos pueden hacer para facilitar el proceso.

*FSBO – Por sus siglas en inglés (For Sale By Owner)

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FSBO, List Again or OTM? A Seller's Dilemma

¿Vender por su cuenta, ponerla a la venta de nuevo, sacarla del mercado? el dilema de los vendedores. | Keeping Current Matters

A finales de diciembre, en cada región de este país, cientos de propietarios de casas tienen que tomar una decisión difícil. El ‘contrato de venta’ de su casa está a punto de vencer y ahora ellos tienen que decidir si sacan su casa del mercado (OTM por sus siglas en inglés, off the market) vender por su cuenta (FSBO por sus siglas en inglés, for sale by owner), o poner la casa de nuevo en el mercado con el mismo agente o uno diferente.

Vamos a asumir que usted o alguien que usted conoce está en esta situación y veamos más de cerca cada posibilidad:

Sacar su casa del mercado

Con toda la probabilidad, después de poner su casa en el mercado y ver que no se vende, usted va a estar molesto. Tal vez piensa que nadie en el mercado pensó que la casa valía el precio que usted estaba pidiendo.

Porque usted está enojado, tal vez empiece a razonar que vender no era tan importante después de todo y diga:

“Bueno, nosotros realmente no queríamos vender la casa de todos modos. Esta idea de mudarnos ahora probablemente no tenga sentido”.

No racionalice sus sueños. Por el contrario, considere las razones por las que usted decidió vender en primer lugar. Haga a su familia esta simple pregunta:

“¿Qué hizo que originalmente pusiéramos la casa en venta?”

Si esa razón tuvo sentido unos meses atrás cuando usted originalmente puso su casa a la venta, probablemente todavía tiene sentido. No sé de por vencido en cuanto a lo que su familia espera alcanzar o en las metas que su familia espera obtener.

Solamente porque la casa no se vendió durante su último contrato no quiere decir que la casa nunca se va a vender o que no debería venderse.

Renueve el contrato con su agente actual

Por la razón que sea, su casa no se vendió. Tal vez ahora usted se dé cuenta que tan difícil es vender una casa o que el precio que se pide está muy alto, o tal vez usted ahora se está dando cuenta que usted no escucho exactamente lo que su agente le aconsejo.

Si ese es el caso, quizás usted quiera darle una segunda oportunidad a su agente actual. Eso es algo que perfectamente puede hacer.

Sin embargo, si su agente no se desempeñó de acuerdo con las normas que ellos prometieron cuando pusieron la casa a la venta usted tal vez quiera vender por su cuenta o tratar con un agente diferente.

Vender por su cuenta*

Tal vez usted ahora cree que poner su casa a la venta con un agente es inútil porque su agente original no logro la meta de vender su casa. Tratar de vender por su cuenta esta vez tal vez sea atractivo, usted tal vez piense que está en control y que va a ahorra la comisión.

Pero, ¿es eso cierto? ¿Puede usted negociar con cada uno de los elementos que componen una transacción de bienes raíces? ¿Está usted en capacidad de poner junto un plan de mercadotecnia integral? ¿Las personas que vender por su cuenta realmente obtienen más dinero ‘neto’?

Si usted está pensando en vender por su cuenta, primero tome el tiempo para leer: las 5 razones por las que usted no debería vender por sí mismo (FSBO).

*(FSBO por sus siglas en inglés, for sale by owner)

Poner la casa en venta con un agente nuevo

Después de no poder vender su casa, usted tal vez no confíe en su agente y lo que ellos dicen. Sin embargo, no pinte a todos los profesionales en bienes raíces con el mismo pincel. ¿Alguna vez le hicieron un mal corte de cabello? ¡Por supuesto! ¿Dejo usted de mandarse cortar el cabello o simplemente cambio de estilista?

Hay buenos y malos en cada profesión- buenos y malos estilistas, agentes, maestros, abogados, doctores, policías, etc. Y porque hay buenos y malos en cada línea de trabajo no quiere decir que usted no llama a otros por el producto o el servicio que usted necesita. Usted aún se corta el cabello, ve a un doctor, habla con un abogado, envía sus hijos a la escuela, etc.

En conclusión

Su creencia original de contratar un agente tiene sentido, probablemente todavía lo tiene. Comuníquese con un profesional local en bienes raíces y discuta las posibilidades.

Agentes: ¡Únase a nosotros hoy en la tarde (2 PM ET) para un webinar en vivo: “4 Keys to Creating a Wave of Momentum Going into 2016”! lugares limitados están disponibles para la sesión en vivo, reserve su asiento aquí.


Miembros: ¡regístrese ahora y configure su Post Personalizado  & empiece a compartirlo hoy!

¿No es un miembro aun? Haga un clic aquí para aprender más acerca de la nueva función de KCM, Post Personalizados

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This is the story of a girl, who cried a river and drowned the whole world.